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Black Hat vs. White Hat SEO and Shades of Gray

In college I had a marketing professor ask the class, "What type of business are newspapers publishers in?". My first thought was reporting news or entertainment. The professor corrected us all and said, "Attracting an audience so that they may sell advertising."....

What is SEO?

SEO(search engine optimization) is one of the most mis-understood buzzwords used by business owners and marketing people today. Clients often say to us, "I want to be on the first page of the search engines. We need SEO.". It's like a magic button that we press that...

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