B2B Web Development
The History
The innovation of Krex engine lubricants are what kept British Spitfires in the air during WWII. This technology was quickly applied to automotive engines after the war and has led to several more successful products.
The Idea
Krex saw an opportunity to add value to the relationship between an auto dealer and owner. They decided to offer the dealership the ability to automatically send emails to customers when it was time for service. These emails could include coupons that would encourage the customer to have additional services performed.
The Tipping Point
After Aslan implements the initial ideas Krex has for their service based website, dealerships realize the automated customer retention system is profitable. More customers return because of Krex products and services than would otherwise. Dealer service departments are understanding the needs of their customers more than ever because of the Krex system.
The Ongoing Solution
With a successful reminder service and coupon system for Krex, Aslan releases new functionality to the system almost weekly. Today a dealer service department can know exactly how much additonal revenue is generated by each Krex customer.
